A Quality Website = Good PR
If you have a goal to improve district communications, you’ll want to take a critical look at your website.
Good public relations start with a carefully crafted message. The beauty of a content management system is it allows you to control the message and how it is presented. The key is keeping the content up to date.
Students and parents today expect to find relevant information online. A website that utilizes technology with a proliferation of content reflects quality in the minds of your audience.
Viewers will judge your website content on four main factors:
• Is the information available online?
• Is it easy to find?
• Is it complete?
• Could they respond?
If a viewer answers, “No,” to one or more of these questions, they may not come back anytime soon. But if they find what they are looking for quickly, they will come back to your website again and again.
Make your website the source for news
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Once your website is established as a reliable resource for school information, your audience will automatically go to it when you need to communicate an important message like school closings, referendum proposals or emergency situations. You will want your website to be the source for critical issues—not the news media. In a digital world, information is pushed out from all different directions. You need a system that enables you to be the first to present your views. SOCS will help you accomplish that. Because posting content is so simple, staff members focus on the message not the process. SOCS is the tool you need to help you with your public relations goals. Sign up today for a demonstration to learn how SOCS can make you a website superhero. |
For more in-depth tips on how to use your website as a public relations tool, download this presentation. |
